How to make your holiday Instagram posts disappear: 1. Choose image.2. Insert overused caption (I’m looking at you, “sleigh all day” and “tis the season”).3. Hit publish. Poof! Your followers won’t even know you posted.  The Instagram algorithm favors posts that get engagement, and the key to engagement is not just an awesome visual, but also an authentic and interesting caption. So if you want to make your posts shine, read on to find over…

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Things that are easy to learn: -How to do the moonwalk.-How to win friends and influence people.-How to ride a bike. Sure, there are techniques, but a bike is a bike. People are people. And the moonwalk doesn’t evolve every month or have machines learning alongside you… …like, say, Google Ads. The Google Ads platform (and consumer behavior) is never in a resting state, so beginners and experts alike need training from resources that are recent,…

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You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the kingdom? The best time to post on Instagram is sort of like that. Except every marketing blog thinks it’s Rafiki. And Simba [aka the data] is like “I’m not so sure about this…” So when is the best time to post on Instagram? There are approximately 39587 answers to this across the web. So who is right, who…

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Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. Read the full article at MarketingProfs

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B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift. Read the full article at MarketingProfs

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To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year! How about sending something to your customers this year that is authentic—something they’ll want to read and that actually makes them feel valued? Today I’m sharing with you how to…

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The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s missing something… Don’t let this happen to your thank you pages! A thank you page with missing elements can make all the difference between a fleeting customer and a loyal customer. In this post, we…

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