Who lives in a pineapple under the sea? If your brain immediately and internally screamed out the name of this yellow and porous fella—congratulations! You just made a strong case for using music in your own advertisements. Now we’ve always been all about music in TV advertising… …but it is arguably one of the most underutilized strategies for online advertising. But you can’t just choose any music. There’s an art and science to it (and laws to…

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You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And then there’s pricing. Free forever, free (but not really), paid (but a ripoff), paid but more than you need. So which keyword research tool is right for you? In this…

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If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t. Facebook’s advertising policies, with all its nuances, can be pretty overwhelming. But in this guide, we’re going to help you understand the Facebook ad approval process, how long it takes, and then share with…

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I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the same grade. If your marketing assets could talk, I’m sure they’d say something similar, because not all tactics are created equal. Your email campaign might have resulted in a customer, but what about the ad that captured their…

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A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you’ve seen a dip in the performance of your Facebook advertising campaigns, you’re not alone. But are the days of advertising on Facebook over? Absolutely not. Like anything new, it’s a case of observing, learning, and adapting to the new world. In this article, I share six strategies we’ve found to drastically improve the performance of…

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At this point, we know that resisting Google Ads updates is a bit like… …herding cats. But that doesn’t mean we can’t gather ’em up into no-nonsense roundups with the essential facts and tips! Read on to learn what you really need to know about the latest Google Ads updates, including: Conversion goals Deal features for Shopping New budget report Infinite scroll on mobile New OCI helper tool Enhanced conversions out of beta FLoC testing pushed back…

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This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster. Read the full article at MarketingProfs

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