If you’ve been hiding under a rock for the past six months, allow me to be the first to tell you: ChatGPT has changed the world as we know it. ChatGPT is an AI language model developed by OpenAI that is designed to simulate human-like conversation and can generate responses to a wide range of topics and questions. As you might imagine, a system with that kind of intelligence has already shown value in a…

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Are you getting paid what you’re worth or what you want? Many employees–46%, in fact–feel like they’re underpaid. Additionally, the PayScale Gender Pay Gap Report for 2023 concludes a disparity still exists in how men and women are paid. Their data further shows the gender pay gap is wider for women of color, women at higher job levels, and women in certain occupations and industries. Source For many, it can be difficult to navigate the…

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Performance Max (PMax) launched at Google Marketing Live (GML) 2021 and has received a mixed response. Some see great results and others struggle with the mixed-bag performance caused by lack of control. Understanding whether PMax will serve your account well comes down to these core criteria: What is your budget? Are your individual channels performing well? Can you provide all creative assets? While there isn’t a definitive yes or no, these questions can help you…

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Memorial Day isn’t just the unofficial start of summer, the day many public pools open, and a time to gather around the BBQ with your loved ones. It’s most importantly a time to remember those who lost their lives while serving in the US military. Source If you’re looking for a way to honor the day while also connecting with your audience, look no further. I’m sharing Memorial Day messages and greetings you can share…

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Does your business get a lot of the same questions? Are there pieces of information you wish you could easily share with your audience or potential customers? Do you want an easy way to rank for questions related to your business? If you answered “Yes!” to any of these questions, an FAQ page is for you! Source An FAQ page does more than the obvious–answer questions your business frequently receives from customers. It also builds…

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To successfully launch a new product, service, or business, you need a go-to-market strategy. Without a go-to-market strategy, running your business will be like driving in the dark without headlights. You might end up at your destination, but it’ll probably take longer than it should and you’ll be much more likely to run into problems along the way. What it’s like launching a new product or service without a go-to-market strategy. And that’s because the…

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When it comes to any type of advertising you’re running, you want to know exactly how your campaigns are contributing to your bottom line. Sure, clicks and impressions are nice, but conversions are much, much better. And that can be a challenge to accurately measure. If you’re looking to improve the accuracy of your conversion measurement for Google Ads, Google’s enhanced conversions feature can help. In this post, we’ll dive into: What Google Ads enhanced…

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