As a small business owner or marketer, you know that a strong online presence is key to attracting customers and making more sales. With billions of searches happening on search engines every day, it’s crucial to ensure that your business is not only visible there–but stands out. One of the most effective ways to improve your business’s visibility and drive more website traffic is by building local citations. By doing so, you’ll increase your chances…

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Instagram and Facebook (now known as Meta) may be owned by the same parent company, but the two social platforms are different—very different. For the casual user, this doesn’t matter much beyond preference. (I have to limit myself from Instagram scrolling with a 15-minute daily limit, for instance, but I haven’t logged into my personal Facebook in years and haven’t wanted to.) But for marketers looking to grow organic reach, it’s important to understand Instagram…

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As a small business, standing out on a platform as content-heavy as TikTok is daunting. With over one billion monthly active users and reigning as the most-downloaded app of 2022, it’s no surprise that both large and small brands are vying to reach their target audience on the popular, short-form video app. Source So where does your small business fit in, and how can you get your content noticed by the right users? One of…

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Most Google Ad strategies and tips revolve around improving failing accounts, but there’s plenty of opportunity to grow and unlock profit when your accounts are performing well, too. That’s why it’s important to know when your account is ready for scale and when it would make sense to hold steady—as attempting to scale prematurely can actually backfire on you. Every account is different and timelines for scale should correlate to spend, so in this post,…

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The term “world wide web” was accurate eons ago when there were a couple thousand websites. Fast forward to today, when we’re at 1.88 billion, and it seems we may need a new term. Universe-wide galaxy? Infinitely expanding metaverse? Anyway, I digress. As said web grows (read: proliferates), so too do data privacy laws—and businesses are tasked with balancing convenience and conversational tone with compliance. One area where this challenge is apparent? Cookie consent banners.…

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Your company sells a product or an offering, but your branding communicates so much more than this. It communicates the value your product provides. The way your offering is different from your competitors’. The personality you display in your content and embody in your company culture. Your vision statement is a key piece of this branding that helps to communicates all this and more. Here, we’re going over everything you need to know to get…

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Here’s the thing about digital marketing channels: there’s no shortage of them out there, but as a new store owner, you cannot afford to be on every one. Nor do you have the time to figure out which ones are best for you. This troubling image concepts what it feels like to be a new ecommerce store owner. So, we’re going to save you hours by sharing the top seven ecommerce marketing channels for new…

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