iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as the hoops Facebook now makes users jump through appear to be sloppily developed and full of bugs and inconsistencies. Regardless of how the update is…

Read More

MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs

Read More

No time to create new content? Never fear: It’s possible to take a single webinar and create nine additional pieces of content from it. Here’s how. Read the full article at MarketingProfs

Read More

Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany your ads to give them a visual component and make them more appealing. Whether you’re familiar with them or not, Image Extensions can be a great…

Read More

Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data. The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers leveraging audience or demographic targeting on Display, Discovery, and some video campaigns. Image source In today’s post, we’re going to unlock the answers to…

Read More

Often, our online content doesn’t engage readers because they don’t want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement–and on-page SEO? This articles explains what you need to know. Read the full article at MarketingProfs

Read More