PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But because platforms evolve, companies grow, and customer behaviors shift, the strategies we use to practice them are usually not.  And we’ve seen lots of challenging changes over the past year or so from Google, Apple, and Facebook in the name of automation, privacy, and pandemics. That’s why I’m going to share with you eight PPC strategies that you…

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Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization–from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience. Read the full article at MarketingProfs

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A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There’s no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips. Read the full article at MarketingProfs

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It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions for Housing, Employment, and Credit policies. And on July 20, 2021, we learned that come September, there’s going to be yet another twist in the plot of advertiser versus Google Ads policies, with Google’s new three-strike ad policy system.  Advertisers aren’t surprised, but they do have mixed feelings about this soon-to-be-launched pilot program, and the implications will vary…

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Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? Read the full article at MarketingProfs

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B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. Read the full article at MarketingProfs

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One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right results. Image source But the data points are so extensive that for many businesses, the problem isn’t a lack of data but rather figuring out…

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