While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking for ways to make the most of your budget, understanding the world of Facebook advertising costs is key to keeping them low. So today, we’re…

Read More

Facebook never ceases to amaze us with the unstoppable growth of its platform, and this year has been no different. While it’s great that Facebook is always changing to keep up with the rapid demands of its users, it can be hard to keep up with all the updates! Today, we’re going to walk through the six most recent changes in Facebook ads, including: Instagram Reels Ads available to all “Optimize text per person” feature in…

Read More

Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights. We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we’re coming at you with: A list of August awareness causes, themes, national days, and holidays. 57 creative ideas for incorporating them into your articles, posts, events, and promotions. Real…

Read More

I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting. Geotargeting is a form of targeting by location that lets your ads only appear to customers in a certain physical place, or set of places, that you specify. That way, your money…

Read More

Let’s get one thing straight: If it’s not selling something, it’s not copy.  Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars. This means that all of your copy—your home page, social posts, blogs, landing pages, product descriptions, mission statement—should always be selling. But is it? In this post, I’m…

Read More

Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s also important to have one central statement that brings everything together. Image source That’s where your business mission statement comes in. This powerful blurb describes the essence of your company and gives customers and employees a clear image of…

Read More

Even after so many years, email is still going strong as one of the best ways to market your business, and its versatility is unmatched. You can use it to build trust, get important feedback, announce new features, keep customers coming back, prevent churn, and so much more.  But with billions of emails going out every day, you’ve got to put in every effort to stand out to your readers, keep their interest, and meet your…

Read More