Google is serious about its ranking algorithm, updating it constantly to provide users with the best search experiences possible. This also means penalizing pages or sites that violate Google’s Webmaster Guidelines. You can incur a Google penalty by intentionally practicing black hat SEO, inadvertently through improper site maintenance, or simply due to an algorithm update. Regardless, Google penalties negatively impact your search rankings, and in some cases, your pages or entire website could be removed…

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Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24. Read the full article at MarketingProfs

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It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your audience, you need to enhance your ads with interactivity, sound, and animation. This is what is known as rich media. And Google has just launched…

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On YouTube, first impressions matter. One of the most effective ways to win the hearts of new viewers on your channel is with a captivating trailer. In this article, you will learn how to make a great trailer for a powerful YouTube hook. What is a YouTube channel trailer? A YouTube channel trailer is a video designed to help viewers quickly learn about your channel. When enabled, the trailer is displayed at the top of…

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The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This area of your daily operations needs continual improvement to connect the content you create to your bottom line.  Image source We learned during the pandemic that you can’t take any part of your business for granted—especially lead generation.…

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When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills? Worry no more. In this post, I’m going to cover X free and low-cost tools you can use to create…

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The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here’s why businesses should value creativity in their marketing. Read the full article at MarketingProfs

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