Both B2B and B2C companies use content marketing, but their respective content strategies differ–because their audiences’ needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts. Read the full article at MarketingProfs

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It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform in an overall attempt to make the product more accessible to businesses looking to advertise. To add to these technical changes, Google has released its new Insights page from beta. For the most part, any tool or feature that provides insights through data is generally a welcomed asset. But with Google…

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I’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When coworkers, friends, or family ask me, “What do you do? Like, actually do?” I say that I create content—I’m a content writer—and then I leverage that content in marketing campaigns. Okay, sure, that makes sense. But content marketing is constantly evolving. That makes our jobs difficult to describe, exciting to execute, and satisfying to see in…

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Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of us sleep. And we have different identities online—we’re hobbyists (gaming), alter egos (Reddit), social butterflies (Facebook), professionals (LinkedIn), and consumers (what we’re focusing on in this post). So whether you’re a service-based, brick-and-mortar, or online business, a strong online presence is everything today. And this does not pertain to just ecommerce. While ecommerce growth has been accelerated…

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If you’re a small business in a large digital advertising space, then you know there’s one constant mantra in making your PPC work: Every. Penny. Counts! That’s right, if you want to thrive in PPC advertising, you need to stretch that budget of yours as far as you can. Like so. So, as a PPC consultant, it’s no surprise that my clients are always looking for tips, tricks, or tools to help them save money—some…

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Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic. It’s one of the clearest signs yet that a “new normal” is on the horizon. Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are starting to lift on public spaces like bars, restaurants, gyms, and stadiums across the country. Things really are starting to…

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Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can systematically nail down what the data says is the perfect ad for your audience. But while Facebook A/B testing can help you to lower costs, you may be…

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