Increase Customer Engagement
How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article. Read the full article at MarketingProfs
Read MoreMarketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do’s and don’ts, however. Here are five of the don’ts. Read the full article at MarketingProfs
Read MoreMost B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge. Read the full article at MarketingProfs
Read MoreWhen you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing is $42 for every $1 spent. That’s huge for any business. Email marketing, still incredibly effective. In this post, we’ll cover everything you need to…
Read MoreConversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment, for your ad spend and marketing efforts. But as great as it sounds, it gets complicated. You start hitting snags. Conversions fall off. Things start breaking. Next thing you know, you’re in an account with skewed conversion…
Read MoreWe can’t control Google’s latest search algorithm, but we can harness the power of internal linking to strengthen our website’s SEO. Here are five tactics to use. Read the full article at MarketingProfs
Read MoreGoogle Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in columns are always helpful, sometimes you just need more information. This is where YouTube Studio can be extremely helpful. YouTube Studio’s analytics can provide a ton of data on how organic and paid viewers interact with your YouTube videos. There are so many reports in this tool we do not get within Google Ads. So…
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