Digital marketing can help you to streamline and synergize your strategies, provide you with valuable data to identify what works, and make life easier for you in the long run—that is, once everything is set up. But what is “everything?” What does getting “set up” even look like? For local businesses who often don’t have a dedicated marketing specialist, this can be especially overwhelming. You need to invest in the right marketing channels to save…

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As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has not already. The details about what is changing can be found in the links above, and the ultimate impact is a bit of a wait-and-see game, but one thing we do know is that we will lose…

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As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to start integrating the unique LinkedIn targeting audiences that Microsoft Advertising offers. These advanced ways to collect data and target customers allow you to dive…

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Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers: “I’m focused on producing short-form video content.” “I’m trying to live stream as frequently as possible.” “I’m experimenting with different ad formats.” The list goes on, and it gets longer with each passing year. In 2021, there are dozens of tactics you can use to grow your audience on Instagram. Cross-promotion, hashtagging, Stories, Reels,…

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This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers. Read the full article at MarketingProfs

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The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here’s how to adapt your messaging and content for your customers’ current needs and behaviors. Read the full article at MarketingProfs

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Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it. That’s why I’m sharing nine tips for stronger blog post titles here: Avoid words that sound like spam Check the SERP for numbers Remember your keyword Follow a “how to” formula Add brackets Use the first person Include your audience Stress speed Make the…

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