If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-packed. We’ve got National Small Business Week, Women’s…

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It’s already confirmed that Core Web Vitals will become a search ranking factor in May 2021 with the Page Experience Update. What this means is, while quality content still reigns supreme, the technical side of your SEO will gain some more importance. So what does this mean and how can you prepare for it? In this post we’re going to brush you up on Core Web Vitals and then provide five steps you can implement…

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In the era of “fake news,” getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here’s how to take advantage of it. Read the full article at MarketingProfs

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Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced on their developer blog, starting this spring, Google will be moving away from Target CPA and Target ROAS as an option when picking your bidding strategy in your campaign-level settings. Like other recent changes Google has released this…

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Online presentations and webinars are too often dragged down by surplus information or they’re cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article’s advice. Read the full article at MarketingProfs

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Come for the monetary gain; stay for the endless other benefits. That’s how the story goes for many businesses that commit to developing authentic, attractive, and memorable brands. As a result of intentional brand-building, they enjoy gains that range from boosted engagement to increased influence and the ability to reel in other brands that gladly pay to share their spotlight. For them, it’s the key to real prosperity in business. It can be the same…

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Did you know that Thursday is the most popular day for consuming videos from businesses? That’s just one of the many interesting stats covered in this infographic from SalesIntel. Read the full article at MarketingProfs

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