2020 changed everyone, including B2B buyers, and your content strategy must change with them–which means better personalization. But it doesn’t mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy. Read the full article at MarketingProfs

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It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days. From expanding your reach and visibility to driving the bottom line, this post covers five reasons why brands invest in social media advertising to reach their goals and scale their business—and why you might want to, too. They include:…

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Many mistakenly think that a brand strategy is limited to designing a nice logo or creating a catchy tagline. That couldn’t be further from the truth! In reality, your brand encompasses all the things that make you stand out from competitors as different. Everything from your visual identity to your messaging to customer experience. Not to mention the way people perceive your business, including all of the thoughts and emotions they associate with your brand. …

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With the rising popularity of various social media platforms and the increased use of social media worldwide, social media marketers are more active than ever. We all know how the coronavirus pandemic has hit the global economy and brought about some serious business operation transformations. With lockdowns and social distancing, people across the globe have become more active on the Internet. Platforms like Facebook, Twitter and Instagram have become hotspots and are being targeted by social…

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If you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to your customers, even if your business isn’t directly related to the industries that usually benefit from this holiday. We’ve come up with a list of 10 Valentine’s Day marketing ideas to add to your February marketing that you can execute easily to boost your business’s relations with your customers. We’ll…

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Losing the occasional customer is an inevitable reality–but it doesn’t have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps. Read the full article at MarketingProfs

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Email marketing has long become its own separate branch of marketing. With email being used for decades, it’s really difficult to stand out in the recipient’s inbox. For this reason, companies utilize every means to get noticed. And those who succeed make email among the most influential B2B marketing channels. There are several means of getting noticed in the consumer’s inbox: eye-catching subject lines, attractive headers, and compelling opening messages—but one element that is often forgotten is…

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