Many of us still rely on traditional content types to drive our content marketing and thought leadership. It’s time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here’s the why and how-to. Read the full article at MarketingProfs

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Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec. Read the full article at MarketingProfs

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There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type of legislation that would mark the end of Facebook ads. These, of course, either never happened or never really had a substantial impact on the business so Facebook advertising has trudged along through the years. But…

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The success of your business depends on the execution of a viable strategy and knowing the direction you are headed in as you grow. There are multiple aspects of a growing business that need attention and focus—but in order for you to boost your revenue, reduce expenditures, and thrive in the long term—it is crucial to be able to forecast your sales. As its name implies, sales forecasting is a powerful tactic that allows you to comprehend your business outlook…

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When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re marketing to a large group of people and only have time to look at highly-performing campaigns on the surface, without digging deeper into the effect they have. However, this could prove to be the undoing of some businesses as the news of a COVID-19…

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Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need. Read the full article at MarketingProfs

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Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero’s Journey Content. Read the full article at MarketingProfs

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