What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches. Read the full article at MarketingProfs

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When we compiled our list of 2020 marketing tactics at the end of 2019, no one had any idea what was really in store for the year to come. Now, we know 2021 will continue to see ripple effects from the pandemic and, even when it’s over, consumer behavior will never go back entirely to the way it was before. This has profound implications for brands and marketers in 2021. On top of that, technology…

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There’s no question that 2020 has been a big year for the transition towards an online work environment. As a result of COVID-19, business owners have been nudged towards the idea of having their employees collaborate through remote means. More and more companies are realizing that being in the same office simply isn’t a must anymore, which is mainly due to the massive advancements in modern day software. That being said, you might still be wondering…

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2020 was one hell of a year for obvious reasons. But even outside of an ongoing pandemic and all the other things, 2020 was also a big year for changes happening in PPC. To close out the year, I wanted to take some time to revisit the changes we saw in the PPC industry and give you some resources if you didn’t keep up with them. I’m going to cover seven of the many newsworthy events…

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As we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are often on the move and want access to the Internet from wherever they are on whatever they are carrying. As a result, small businesses in every industry strive to meet the demand for multichannel visual content to remain competitive and relevant. In fact, a study conducted on 1,500 content creators reported a noticeable…

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Customers are demanding more from brands in 2020 and beyond, looking for the companies they buy from to be engaged in their communities and active in the national dialogue. In 2019, Marstein reported that 70 percent of consumers want to know what brands are doing to address social and environmental issues. In 2020, as social justice came to a head, while mitigating a challenging political climate and global pandemic, consumers demanded that companies speak out.…

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Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky. That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because content can be used to facilitate an array of marketing goals at each stage in your funnel. So depending on…

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