Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn’t actually work that way. There are some staples, like quality and trust—that have to be woven up through the center of all your content to build that marketing material bridge from consumer to customer. The good news is, your word choice is your first line when building…

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Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second page, the #1 result in Google’s organic search result gets an average CTR of 31.7%. Image source What do these…

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February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day, It’s Home to Black History Month, Children’s Dental Health Month, Random Acts of Kindness Day, and lot’s more, like Love Your Pet Day. In this post, I’m going to give you a list of February holidays, awareness causes, and unique observances that you can use for creative and meaningful marketing that resonates…

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Why are we producing content? To generate leads, drive sales, and build authority. You’ll need to bring readers in at the top of the funnel and work your way down to drive sales. Here’s how. Read the full article at MarketingProfs

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We all know that 2020 has been an absolutely ridiculous year. So many things have gone off the rails and I, for one, could not be happier that it’s coming to an end. With a new year comes new opportunities and new potential, even if we might be feeling the effects of 2020 for a while. When it comes to online advertising, a new year is simply a line in the sand. Odds are, you’ve…

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Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications. Read the full article at MarketingProfs

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Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of curiosity, their need for predictability, their affinity for finite lists, etc. Though just one name, your newsletter will go out hundreds, maybe thousands of times, and your list will…

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