Have a topic for a post or other content? That’s a great start, but to reach your target audience on search engines, you have to know how to rank for that topic–which requires a lot of organization and research. Here are some tips for how to create content that ranks. Read the full article at MarketingProfs

Read More

Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers’ trust, follow these five tips. Read the full article at MarketingProfs

Read More

​Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money. Now as a business owner, you probably don’t have the time to research and identify these free marketing ideas, so we’ve taken care of that for you. In this post, you’ll find a…

Read More

Did you know that 47% of users expect a page to load in 2 seconds or less?  Page speed is crucial in today’s digital marketing world for a number of reasons. Users that can’t get to your site, or that get frustrated by the process of doing so, have a high likelihood of abandoning your brand for their blog post or product and looking elsewhere.  A connection speed delay of just 500 milliseconds can result…

Read More

You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the rise of TikTok, and so much more. Let’s take a moment to appreciate all we’ve been through together. Ah. Feels nice. Okay, now it’s time to get to work. The holidays are over, your marketing plan is ready to go, and the world…

Read More

I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, and in most cases this is not true. Video campaigns in Google Ads have been my favorite way to build awareness for my clients that…

Read More

Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it’s time to look into app store optimization (ASO) to maximize your potential customer base. Read the full article at MarketingProfs

Read More