Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. Read the full article at MarketingProfs

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Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines. Read the full article at MarketingProfs

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You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less certain of, however, is exactly what that looks like. Google may be one of the world’s most trusted brands, but that doesn’t make it any…

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For traditional founders and team leaders, the idea of running a completely remote business is fraught with anxiety. Yes, there’s an opportunity to lower overheads and recruit from anywhere, but is it really worth it at the expense of growing a cohesive brand culture under one (literal, physical) roof? Many businesses have had to find out quickly if remote working works for them (for obvious 2020 reasons), but lots of successful startups recognized the benefits…

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Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs

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It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year. So we asked a number of industry experts what content marketing trends they’re most excited about—what they want to try, what they expect to see, and why—so that you can use…

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Successful demand generation relies on effective content and reliable data–but marketing content can stagnate, and data can be intimidating. Here’s how to use both to build a demand gen foundation that can withstand even the most tumultuous times. Read the full article at MarketingProfs

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