For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over for quite some time. The proper way to take the passive interest of an individual and amplify that over time through a series of actions, so that they inevitably become a paying customer has (understandably) consumed the minds of marketers and has thus fueled an industry of digital gurus and snake oil solutions. From our video ad ideas…

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Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers  get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI.  But, display ad click-through rates (CTRs) are, on average, a fraction of search ad CTRs—the reason being that while you can target for general interests and behaviors, you can’t directly target exact phrases prospective customers are typing into…

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Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience. Read the full article at MarketingProfs

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This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer’s journey. Read the full article at MarketingProfs

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Video killed the radio star, and now it’s on to its newest target: traditional internet content. In fact, by the end of 2020, more than 80% of all consumer web traffic will be video. Fittingly, B2B companies have begun ramping up their video marketing initiatives: 71% of B2B marketers now produce videos as a part of their marketing strategy. Image source: Content Marketing Institute But for businesses looking to leverage video as the powerful, lead-generating tool it is, a…

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Every year, WordStream puts out a State of the Agency report on what makes digital marketing firms tick. The findings help agencies and marketers orient themselves to the bigger picture and identify where and how they can improve. Similarly, Promethean Research has conducted a recent survey for digital agencies with regard to COVID-19. Rather than focusing solely on the negative impacts of the pandemic, the goal was to discover agencies or their particular functions that were doing well. The responses revealed that there are…

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Some people think content operations isn’t necessary–that everything will work fine without it. But it won’t. Without content operations, there is content chaos. And you’ll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs. Read the full article at MarketingProfs

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