David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company’s 2020 State of B2B Content Consumption and Demand Report for Marketers. Read the full article at MarketingProfs

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It’s no secret that Google’s search engine seeks to surface high-quality content to its users. However, determining exactly what signals “high-quality” to its algorithms can be challenging for marketers. Read the full article at MarketingProfs

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Businesses are already feeling the effects of the ongoing Coronavirus pandemic, and when coupled with something as serious as a recession, it’s natural to get overwhelmed. In the face of a recession, businesses immediately look to cut costs.  Image Source: GOBankingRates In particular, our first instinct is to start questioning the worth of our marketing budget. However, what we fail to realize is that companies who curtail their marketing efforts during an economic downturn will actually end…

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Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed products or services to users who have already visited your website or app. The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only for the Display Network and not available for every advertiser. Eligibility will differ depending on if you want to use dynamic ads for remarketing and what…

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B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed. Read the full article at MarketingProfs

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If you’re into sweet treats, smiles, and social impact, then you’ll find October to be a fun month for creative and quirky marketing. Using holidays and observances as focal points of your content and promotions helps to add a touch of excitement and gives you the opportunity to express your brand voice. Read on to get some October-related ideas and inspiration—for your blog, email, social media, website, and more. P.S. Still stuck in September? We’ve…

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Anyone who’s worked in search marketing has had a moment when they feel like they’ve really nailed the perfect ad for their product or service. Witty headline? Check! Compelling call to action? Check! Keyword/ad text pairing on point? Check! As the data sets in, we’re of course sometimes right and sometimes wrong, but we still feel that sense of pride in the fact that text ads can be, in some small way, little works of…

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