As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumer. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way businesses present their products and communicate with their customers also needs to change. From the Bain & Co. report we’ll discuss later in…

Read More

This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic–and leads. To that end, these 15 tools can help you optimize your YouTube content. Read the full article at MarketingProfs

Read More

Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to fill their business and client phone lines with a higher volume of calls than ever before. So in this post, I’m going to walk you through:…

Read More

It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not just the quantity, but the quality of those reviews. So Google reviews impact your ability to acquire new customers not only…

Read More

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an important detail that many advertisers—regardless of expertise—often neglect. That detail is branding. Many advertisers direct a majority of their focus on the individual promotions themselves and the results they want to drive from them. Much less…

Read More

They say a relaxed mind is a creative mind, but it’s hard to come up with creative marketing ideas when you’re running a business. Luckily, there’s a slew of awareness themes, observances, and holidays each month of the year that can save you from having to start from scratch. In fact, you can find a national day for just about anything (e.g. National Fish and Chip Day). In this post, we’re going to cover all things September to…

Read More

Most everyone is walking around with a phone in their pocket that is now capable of shooting, editing, and posting video content for a variety of outlets. However, it takes a certain amount of technical expertise and creativity to create compelling video content that meets your business needs. Especially during these strange and uncertain times, it is crucial to keep the lines of communication open to let your customers and employees know that you are still…

Read More