These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how. Read the full article at MarketingProfs

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The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council. Read the full article at MarketingProfs

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With the onset of the pandemic, small businesses have been severely impacted across the globe. Shelter-in-place policies have put many at risk of permanently closing their doors, if they haven’t already done so. In Facebook’s most recent Global State of Small Business Report, about 25% of the 30,000 small businesses surveyed said they had shut down between January and May of this year, and about two-thirds of businesses still open have reported that sales are…

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Let’s get straight to the facts. As both marketing and COVID-19 trends collide, PPC is becoming more important than ever in most companies’ marketing strategies, while at the same time most marketing budgets are being reduced to lower than ever—at least for now. What this means is, it’s time to rethink how you manage your Google Ads during this “new normal” period. Check out our latest COVID-19 trend data here. The first and most urgent thing to…

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You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential customers. They are also helpful in coming up with creative and engaging social media posts. But to say that there’s an abundance of hashtags on…

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For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them. With such immense power and influence, getting your small business on the first page of Google might seem unrealistic, However, it this very power Google holds that makes it more possible than ever for…

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Webinars are an effective and important part of any B2B business’ marketing strategy: Approximately 20-40% of attendees are qualified leads and 2-5% will likely convert. But effective webinars can take weeks of planning and coordination and can be overwhelming to execute. Webinar hosting platforms can assist in the production of these effective online events, but there are so many competing webinar software products to choose from. Navigating through all of them individually can be a…

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