Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work at all. Also, your ads can appear on more placements than just YouTube channels and YouTube videos. Image source So in this post, I want…

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As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What’s more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets. Read the full article at MarketingProfs

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Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women. Read the full article at MarketingProfs

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The sign of a good marketer is not wasting any digital real estate. From your homepage to your 404 page, every part of your website should be doing something to help engage your customer. The same rule applies to creating a coming soon landing page. These landing pages can announce new products or a new company—but the challenge is to create a landing page that gets your prospective customer’s attention without overwhelming them. Striking the…

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Facebook is a great place to sell products, especially if you’re a small business. It has massive reach, strong targeting options, and lots of tools to help you make sure you’re succeeding. But it’s not always easy to knock it out of the park right off the bat, not to mention there’s no one size fits all strategy. It requires some testing to find out what the right mix is for your business. In that spirit,…

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As a Zillenial, I was super against downloading TikTok because I didn’t want to fall into the category of being a stereotypical GenZer. However, after my housemate taught me how to Renegade and then with quarantine happening, my boredom got the best of me and I downloaded the app to learn more TikTok dances. After realizing it is much more than just a place to show off your moves, I have become a daily user…

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It’s more important than ever to communicate with your customers with messages that are authentic, that build relationships–and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more. Read the full article at MarketingProfs

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