11 Sep

The Importance of Credibility in Business

Marketing0 Comments

The Importance of Credibility in Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sharon Vinderine In this episode of the Duct Tape Marketing Podcast, I interview Sharon Vinderine, the founder of Parent Tested Parent Approved. When Sharon Vinderine tried to launch a new baby product, she found that there’s nothing stronger than word of mouth when it comes to marketing to parents. Since founding the Toronto-based company over a…

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10 Sep

Great Reviews Provide Proof That You Keep Your Promises

Marketing0 Comments

Great Reviews Provide Proof That You Keep Your Promises written by Jenna Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I would like to discuss online reviews. You know those Google and Facebook first star reviews we all know and love. It’s become a crucial part of marketing these days. Let’s face it when we go to make a purchase, the presence…

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05 Sep

How Marketing Siloing May Be Ruining Your Business

Analytics, Marketing0 Comments

According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos […]
The post How Marketing Siloing May Be Ruining Your Business appeared first on Neil Patel. …

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04 Sep

How to Treat an Opportunity Like Your One Big Break

Marketing0 Comments

How to Treat an Opportunity Like Your One Big Break written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alison Levine   In this episode of the Duct Tape Marketing Podcast, I interview Alison Levine, author of One the Edge. Alison Levine is a leadership expert, polar explorer and mountaineer who is no stranger to extreme environments. She has survived sub-zero temperatures, hurricane force winds, sudden avalanches….and a career on Wall Street.…

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