Increase Customer Engagement
Why reviews are so much more than social proof written by John Jantsch read more at Duct Tape Marketing Online reviews are a crucial part of marketing these days. The presence of lots of great reviews provides a layer of proof that you keep your promises. But often overlooked in the obsession for 5-star reviews is the actual words used by the reviewers. A 5-star review often implies that this is an ideal customer. They…
Read MoreHow a Simpler Website Can Improve User Experience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Reynolds In this episode of the Duct Tape Marketing Podcast, I interview Michael Reynolds, President and CEO of Zephyr CMS. Michael has had several entreprenural journeys including a Principal at Elevation Financial and Co-Founder at Inboud Back Office. Like many other small businesses, his team struggled with deploying high-performing, compliant, beautiful sites. Existing…
Read MoreHow Actionable Insights Can Help You Optimize Your Website written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nils De Moor In this episode of the Duct Tape Marketing Podcast, I interview Nils De Moor, Co-founder and CTO at Woorank. Nils is an entrepreneur passionate about stuff on the internet out of Brussels, Belgium. He is also a Docker Captain. And describes himself as generally intrigued by advancements in software, cloud infrastructure,…
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