Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been […]
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According to Smart Insights, 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan.  This means 62 percent of companies are unprepared.  They don’t have the strategy, tactics, or tools they need to market their […]
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Collaboration software has become a must-have tool for businesses today.  With teams scattered across different locations working remotely, these tools ensure that everyone can communicate and collaborate effectively. From simple check-ins and real-time status updates to ongoing project management, collaboration software can accommodate businesses of all shapes and sizes. Your organization can even use collaboration […]
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Instagram is known mostly for engagement. But how do you track it? Let’s cover some Instagram analytic tools you need to be using. Here’s the deal: People love interacting with brands and other individuals. Without engagement, social media doesn’t exist, and engagement matters more on Instagram than most other platforms. In fact, Instagram’s engagement has […]
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Business intelligence software has become a necessary tool in the era of big data. Your organization collects tons of data about your customers, website, and total health of the company. But without BI software, making sense of that information is nearly impossible. This software exists so you can analyze various data sets and make data-driven […]
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It’s no secret that the ecommerce industry has been booming. As those trends continue to climb, the dropshipping market is following the same trajectory.  Dropshipping makes it possible for anyone to run an ecommerce shop without having to purchase, store, or ship inventory. Essentially, you can operate an ecommerce site from your couch without ever […]
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In one 36-hour period, Amazon sold 100 million products. Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad […]
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