Increase Customer Engagement
E-commerce has become a cutthroat industry. With everyone and their brother-in-law setting up e-commerce businesses and the competition is super stiff. That’s why you must do everything in your power to position yourself for more sales. One way to do that is to optimize your Buy Now buttons. What is a Buy Now Button, and […]
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Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is […]
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What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian […]
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Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and […]
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Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ⅓ of mobile searches are based on location. Overall, local searches […]
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Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. This is pretty big on its own. Then we see data showing that local searches are growing 50 percent […]
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The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When […]
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