There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both you and the customer. You need to have the right software and/or hardware in place to make sure transactions are simple […]
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82% of businesses fail because of poor cash flow management and subpar accounting practices. Yikes. It’s no secret that accounting is hard — and there’s a reason people spend their entire lives learning how to do it well.  But there’s good news.  You can avoid becoming a part of this statistic without heading to university […]
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According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link.  That’s a bit surprising.  You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 […]
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Anywhere you find a cube of sugar in the open, you’ll find ants.  Today, the SEO service providers’ industry, valued over $65 billion, is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake.  And where does that leave you, a business owner eager to […]
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Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), […]
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The pandemic has changed work permanently. Before COVID-19, only 9.8 million (out of 140 civilian workers in the U.S.) worked remotely. Today, almost 70 million people are working remotely.  Are you working remotely? If you are, there’s a good chance that you’ll need a virtual private network (VPN). If you’re running a small business and […]
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