What separates the heavyweights of the search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Unsurprisingly, these sites have more than a few things in common. It’s not just their […] …

Read More

Google’s search engine is technically complex. There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out what should go where. It’s like a mysterious black box, and very few people know exactly what’s inside. However, the good news is that search engines are actually pretty easy […] …

Read More

If you create content, you need a content calendar. I know—not an earth-shattering revelation!  What about a calendar specifically for your paid content?  Should it be part of your regular editorial calendar? A separate calendar? Do you even need a paid content calendar?  The answer to the first two questions is: How you structure your […] …

Read More

Do you want to skip the read and get right to my top picks? The best cheap web hosting service for most people is Hostinger or DreamHost. There’s no need to pay a fortune for web hosting if you’re launching a new website. A cheap web hosting solutions will work just fine. But how cheap […] …

Read More

According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today.  As consumers become savvier, content continues to play a vital role in educating and converting consumers.  However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you […] …

Read More

You need a secure sockets layer (SSL) certificate to keep information on your website private. It’s also going to let Google know that your site is safe and trustworthy. This is really important. Some web hosting providers like Bluehost provide an SSL certificate for free when people sign up.  If you are stuck getting this […] …

Read More