According to BrightEdge, 68 percent of all online experiences start with a search engine, and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t […] …

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Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is […] …

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There’s no shortage of amazing images online, but that doesn’t mean you’re always going to find the original. So many images you find on blogs and other websites originated from somewhere else. While it may not seem like a big deal, it seriously pays to know how to find the original.  Here’s how to find […] …

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Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands. Checking your subscriber […] …

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If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Blocking bots may be a necessity to protect your site’s speed, users, and security. Let’s talk about […] …

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Wix takes the prize for simplifying the process of making a website. Its drag-and-drop interface, hundreds of apps, and flexible pricing options mean anybody can whip up a website without breaking a sweat.  Squarespace has a better selection of design templates, though its customization options require more technical confidence. Squarespace outperforms Wix’s blogging and ecommerce […] …

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You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware […] …

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