While you once had to be fluent in code to successfully build a website or an app, those days are now far behind us. How? Thanks to no-code creation tools. These revolutionary interfaces allow users without classic programming backgrounds to build websites and apps through a graphical interface rather than using code. The utility doesn’t […] …

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To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance.  Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your […] …

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With 1.82 billion daily active users, Facebook is one of the most powerful social media outlets in the world.  Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect […] …

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If something is written about your brand online, you want to know about it, right? That’s even more true if it’s an authoritative source speaking about your brand and giving information to the public about what you sell, where you’re located, your hours, your website, and more. When Google shares information about your brand in […] …

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Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query.  Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can […] …

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Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries. Eight percent of Google searches are questions. It doesn’t sound like much, right? Let’s break down the numbers. Google processes 3.5 billion searches per day, which means 28,0000,000 searches are questions. […] …

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SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action. If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a […] …

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