People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” My response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up prices. […]
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Keywords play an integral role in search engine optimization. That’s why, if you want your SEO strategy, particularly keyword research, to be successful, you must know where to find relevant keywords. You must know how to find keywords everywhere—and not just any keywords, but high-intent, low competition keywords you can rank for. Why It’s Important […]
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Are you a seller on Amazon? If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its […]
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One platform where you can sell just about anything to anyone anywhere? That’s Shopify in a nutshell. But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales.  Gone are the days when you had to figure out how to start an ecommerce site from […]
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Every now and then Google and YouTube provide us with a little insight into what they’re thinking. This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. The YouTube Measurement Program is one of these little glimmers.  YTMP provides a clear list of all the […]
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Have you heard of data visualization? Even if you don’t know the term, you’ve probably seen some examples. Data visualization refers to graphical images that represent and explain data trends or other numerical information, such as charts, maps, scatter plots, or graphs. You can use data visualization in articles or on web pages to make […]
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For reliable hosting that focuses on speed, A2 Hosting provides plenty of options to get your site up and running. If you’re familiar with SEO and the ranking factors Google uses to decide where your site shows up in search results, you know speed is one major factor in securing higher rankings and increasing traffic […]
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