A Straight-Forward Guide to Funnel Optimization

You’ve created a funnel, but it’s not working. Now what? If you thought you could set it and forget it, you’ve got another thing coming. That’s where funnel optimization comes in. Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize […]
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Best WordPress Popup Plugins

WordPress popup plugins are one of the best ways to maximize your site’s effectiveness.  Easy to use and implement, popups help to enhance your messaging and convert leads. You can use them in many ways, including to upsell products, drive newsletter signups, and more. A WordPress popup plugin can help to increase your return on […]
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Best WordPress Security Plugin

If you are reading this post because your site’s been hacked, download Sucuri now and get the company’s help completely removing the problem. For everyone else, Wordfence is my top recommendation for most users to prevent an attack. A security breach on your WordPress site can kill your business instantly. All the hard work you […]
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What is Geofencing Marketing?

Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon.  With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality.  How can you […]
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What are Google Review Summaries?

What are Google review summaries, and how do they impact consumers’ view of your brand? First impressions matter. When people search for a business or your specific business name on Google, one of the first things they see is your Google listing and the corresponding reviews.  Those reviews, positive or negative, impact how they view […]
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A Starter Guide to Amazon Vendor Central

Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor […]
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7 Advanced Facebook Search Operators

Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? […]
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