27 Mar

Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

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(This article was originally published in the MarketingExperiments email newsletter.) COVID-19 has triggered fear and uncertainty across the globe. This global pandemic has caused stock markets to fall, business and leisure travel to drop, and consumers to engage in panicked buying of everything from hand sanitizer to toilet paper. In the news, we’ve seen how the CDC and global health officials are responding. But, as a marketer, what is your role? What can you do for…

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27 Mar

Use Your Value Prop to Pivot: LIVE conversion optimization to help with marketing amid coronavirus

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(This article was originally published in the MarketingExperiments email newsletter.) Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. It is, of course, seriously hard. With marketers across the globe dealing with evolving challenges and working from home, MarketingExperiments and MECLABS Institute are holding this YouTube Live event to bring us all together and spark your thinking…

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22 Mar

Weekend Favs March 21

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Weekend Favs March 21 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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14 Mar

Weekend Favs March 14

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Weekend Favs March 14 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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08 Mar

Weekend Favs March 7

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Weekend Favs March 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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25 Feb

Get to Yes: Three conversion lessons learned from FBI hostage negotiation

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(This article was originally published in the MarketingExperiments email newsletter.) “When it comes to data, simplify. Become an essentialist. Get beneath the data to the essence. Look for patterns. Patterns transform info into wisdom.” — Flint McGlaughlin, Managing Director, MECLABS Institute Not too long ago, the aunt of a prominent Haitian political figure was kidnapped and held for a $150,000 ransom demand. Hostage negotiator Chris Voss managed to convince the hostage-takers to release her for…

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