Copy Editor, MECLABS Institute. Linda oversees the technical integrity of the content for MarketingExperiments, MarketingSherpa and MECLABS Institute. She places special emphasis on clarifying the writer’s intentions while preserving the writer’s voice. But first and foremost, Linda is an educator. Before joining the team, she was an educational consultant, a blogger and a freelance writer for various print and digital magazines. Her focus is on simplifying complex topics for all kinds of learners, including aspiring…

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(This article was originally published in the MarketingExperiments email newsletter.) Definition of RANDOM: “Having no definite aim or purpose; not sent or guided in a particular direction; made, done, occurring, etc., without method or conscious choice; haphazard.” Oxford English Dictionary We have been living in the age of random for awhile now. It’s popular to wear a hodgepodge of patterns, listen to unrelated ideas in song lyrics, go to “random” places, visit “random” people, and even…

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We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on MarketingExperiments so they can help other readers as well. If you have any questions, let us know. Dear MarketingExperiments: I read some of your articles and bought the value proposition course and testing course. I had a question about an article you…

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