Weekend Favs November 23

Weekend Favs November 23 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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Weekend Favs November 16

Weekend Favs November 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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How to Discover Exactly what the Customer Wants to See on their Next Click: 3 Critical Skills Every Marketer Must Master

(This article was originally published in the MarketingExperiments email newsletter.) If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure there is no disconnect between their expectation and their experience. There are three concrete skills you can use to achieve this: Prioritize where to fix your focus Identify with the customer Deduce where they want…

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