(This article was originally published in the MarketingExperiments email newsletter.) You are at your best in marketing when you visit other people’s websites as a customer, not a marketer. Think about it. When you are off work and visiting websites in search of a product you wish to purchase, your mind freely criticizes poorly-designed webpages with unclear or unconvincing value propositions. On the other hand, when you’re contributing to a page as a marketer, you have…

(This article was originally published in the MarketingExperiments email newsletter.) Since the Biblical account of Adam naming the animals, humans have named people, places and things to help make sense of our world. Marketers name their brands and products as well because research shows that assigning names appeals to customers. Our own analyists at MarketingExperiments have found that sometimes making a small webpage change — like naming a form or download — can increase conversions dramatically.…

(This article was originally published in the MarketingExperiments email newsletter.) Do you have a favorite clothing store? Is there a special coffee shop where you go to relax or meet a friend? Do you only use iPhones? Or perhaps you prefer an Android? When you choose to habitually buy from a particular brand, whether online or brick and mortar, that brand has successfully stored value equity in your mental bank. In other words, you believe the…

“You will learn more about marketing if you get outside of the marketing literature and into the mind literature.” — Flint McGlaughlin, Managing Director and CEO, MECLABS Institute (This article was originally published in the MarketingExperiments email newsletter.) Today’s video replay is loaded with valuable information about how and when to present your price to the customer while on their journey to the final macro-yes — the purchase. Flint McGlaughlin shares two key factors in pricing…