12 Nov

Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum

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‘Want’ is superior to ‘should.’People are drawn up the funnel by the power of your value proposition expressed in a way that taps into their wants so they can make a better decision and eventually make the purchase. — Flint McGlaughlin, Managing Director & CEO, MECLABS Institute (This article was originally published in the MarketingExperiments email newsletter.) People often fail to complete the funnel journey because of poor communication. In part 2 of this series on…

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09 Nov

Weekend Favs November 9

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Weekend Favs November 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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02 Nov

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 2)

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Copy Editor, MECLABS Institute. Linda oversees the technical integrity of the content for MarketingExperiments, MarketingSherpa and MECLABS Institute. She places special emphasis on clarifying the writer’s intentions while preserving the writer’s voice. But first and foremost, Linda is an educator. Before joining the team, she was an educational consultant, a blogger and a freelance writer for various print and digital magazines. Her focus is on simplifying complex topics for all kinds of learners, including aspiring…

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02 Nov

Weekend Favs November 2

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Weekend Favs November 2 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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28 Oct

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy

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This article was originally published in the MarketingExperiments email newsletter Marketing is a powerful force that can be used to influence the choices people make. In this video replay of a live optimization session, Flint McGlaughlin walks step by step through a real-life example of a person whose life was saved by strategically directing a conversation toward a certain conclusion. This diffused a volatile situation and caused a person to make a better decision. If you are…

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27 Oct

Weekend Favs October 26

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Weekend Favs October 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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25 Oct

Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework

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“Never solve a product problem with marketing. Screaming louder is not going to help your case very much. Make sure you have something to say before you say anything at all.” — Flint McGlaughlin (This article was originally published in the MarketingExperiments email newsletter.) What if you cut your budget 60 percent but achieved four times the profit? In this video, Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment. He challenges…

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