Increase Customer Engagement
Weekend Favs September 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreWeekend Favs August 31 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read More“A great marketer is a customer philosopher.” — Flint McGlaughlin, Founding Director, MECLABS Institute (This article was originally published in the MarketingExperiments email newsletter.) The internet is full of resources trying to help marketers with the mechanics of their job, but very few are focused on the marketer as a person and the unique experience you have every day in your work. In this session, Flint McGlaughlin aims to help marketers re-envision their role. He wants…
Read MoreAfter watching The 21 Psychological Elements that Power Effective Web Design (Part 1), a MarketingExperiments reader commented and asked … “What type of information/content do you provide your designers with to create those initial wireframes? When Flint was showing Meghan’s wireframes and talking about web design in general, it felt like content would fill in the wireframe instead of creating content and then creating wireframe for that content.” And really, that spurts a bigger question…
Read MoreWeekend Favs August 24 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read More(This article was originally published in the MarketingExperiments email newsletter.) Marketer, you know you have a good product. In fact, it’s exceptional. And you need to get this message out to as many people as possible in the most effective way. So, you have a message you are trying to communicate with prospective customers. But determining exactly how to articulate that message in a way that resonates with your visitors, while EXTREMELY important, is not…
Read MoreWeekend Favs August 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
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