(This article was originally published in the MarketingExperiments email newsletter.) What if you were eating at your favorite restaurant and a stranger sitting at the next table over strikes up a conversation with you; FIVE minutes later, he has invited you to vacation with his family in a cabin in the Ozarks? Odd. That’s probably what you’d be thinking. I mean, really, you hardly know this person. Our instincts tell us that, first, some rapport needs to…

(This article was originally published in the MarketingExperiments email newsletter.) Before you begin a web design project, here are three crucial questions to ask : Is your website a disorganized set of voices (modules) talking at the same time, or does it have a linear flow? Do your pages have a different personality from the primary driver of your company’s success, or are they contributing toward that distinct personality? Is your website speaking AT your customers or…