If only marketing were more like tires. I recently discovered that the tires on my Nissan LEAF were recalled, not the specific tires on my car, just that tire model. And it turns out, only the tires manufactured between February 5th and February 18th in a specific plant of that model were included in the recall. That is impressive. In general, tires are manufactured with such repeatable high quality, that defects can be pinpointed to just…

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At this one ad agency I knew of, their main copywriter was one of the few people who didn’t work in the building. Because he wasn’t really part of the team. Account executives would just send over some information. And he would send back the written copy. Input. Output. Now, copywriters can certainly be successful while working remotely. Many do. But nailing that conversion copy takes much more than processing a marketing brief and turning…

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Expressing value is the core of marketing. But you shouldn’t express the same value messages at every point of the customer journey or to every customer. Different people need to understand different elements of your product or service’s value at different points. Complex, I know. But let’s try to have a little fun with it. To help you create a primary testing focus that will allow you to better understand the most effective value sequencing…

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Email Marketing: How to engage with your current prospects and drive more traffic to your site – MarketingExperiments Home Email Marketing Email Marketing: How to engage with your current prospects and drive more traffic to your site

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