14 Apr

The Zen of Headline Writing

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The headline is the molecular unit of optimization. If you can write a good headline, you already have a good understanding of the fundamental principles of marketing. Moreover, a headline represents one of the best ways for the marketer to achieve a major lift with a (dev-free) minor change. In this interactive YouTube Live replay, McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into…

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13 Apr

Weekend Favs April 13

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Weekend Favs April 13 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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11 Apr

The End of Web Design: Don’t design for the web, design for the mind

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In case you’re worried by this title, no, web design is not going anywhere. However, the way that we approach web design is radically changing, and if we as marketers do not change with it, we will be left with poorly converting websites that do not serve the customer or your business. In order to keep up, we must rethink the role of the website. The simple word “website” creates a danger for us. We…

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09 Apr

Weekend Favs April 6

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Weekend Favs April 6 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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31 Mar

Weekend Favs March 30

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Weekend Favs March 30 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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24 Mar

Incoherence: The greatest failure in most testing programs and how to avoid it

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Mind reading is not part of a marketer’s job description, but mind mapping should be. Why? Because building a mental roadmap of the thinking process during the buyer’s journey is crucial to achieving maximum conversion, and this can only be accomplished through a rigorous testing program. There are no shortcuts. The articulation of this roadmap must be simple and precise. We call this coherence. Flint McGlaughlin explains more: [embedded content] If you haven’t heard us say it before,…

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