How to Create Segmented User Experiences written by John Jantsch read more at Duct Tape Marketing Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. That’s why it’s helpful…

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5 Types of Video That Improves Marketing Content written by John Jantsch read more at Duct Tape Marketing Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is the time to start. Oftentimes when people think…

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The 7 Steps to Keyword Research written by John Jantsch read more at Duct Tape Marketing Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Keyword research is a critical first step to establishing a successful marketing maturity model. While it’s worth investing some time…

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How to Get High-Quality Backlinks written by Jenna Jantsch read more at Duct Tape Marketing Getting backlinks can seem like a daunting task. How do you get other businesses to link to your site online? If you don’t have any backlinks yet you can get up and running pretty quickly by tapping your existing partners and resources within your community. Things like the local chamber of commerce online listings, alumni directories for the founders’ schools,…

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Content to Fill Your Social Media Calendar written by Jenna Jantsch read more at Duct Tape Marketing It’s an age-old question: what should I post on social media for my business? When it comes to social media, engagement is the ultimate name of the game. You want to start dialogues online with your followers. Many times that engagement can be a first or second step in getting a customer with a need to know, like…

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How to Conduct a Small Business Brand Audit written by John Jantsch read more at Duct Tape Marketing Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. Your brand expands or shifts focus. Your customers’ needs and expectations fluctuate. It’s important that your marketing efforts remain fluid so you can keep pace…

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How to Create a Brand Style Guide written by John Jantsch read more at Duct Tape Marketing When you’re starting your business, you spend a lot of time considering your brand. You want to find a name that fits just right and design a logo that represents the essence of who you are and what you do. Once it’s out in the world, though, it’s tougher to protect that beautiful brand you’ve created. You want…

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