The 5 Funnels Every Consultant Should Build written by John Jantsch read more at Duct Tape Marketing Starting your own consulting firm can be overwhelming. You feel confident in your knowledge and expertise, but being great at what you do doesn’t automatically translate to having a whole host of clients, clamoring at your door. To guarantee that you have a stead flow of clients, you must establish a client generation system. With the acquisition of…

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The 3 Essential SEO Tools for Any Marketing Consultant written by John Jantsch read more at Duct Tape Marketing To manage a strong SEO strategy, you need to keep a lot of balls in the air. From comprehensive keyword research to keeping tabs on the competition to tracking backlinks, you need a great set of tools to help you manage it all. We use a suite of tools to help us manage the many facets…

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How to Create Your Core Story and Message written by John Jantsch read more at Duct Tape Marketing When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action. Creating a core story—one that speaks to the heart of what you do, who you…

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How to Build Your Ideal Client written by John Jantsch read more at Duct Tape Marketing If someone asked you right now who your ideal client was, would you be able to tell them? Having a clear picture of your ideal client is a critical part of growing your business. It’s nice to want to do business with everybody, but realistically, there are going to be some who are a better fit for your business…

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Designing the Perfect Sales Process written by John Jantsch read more at Duct Tape Marketing Advances in technology and changes in digital marketing have radically shifted the customer journey. Where there used to be clear delineation between the sales and marketing teams’ roles and responsibilities, things are a lot murkier nowadays. Prospects are able to do more initial research on their own. So it’s sometimes unclear where marketing ends and sales begins. That’s why designing…

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