Increase Customer Engagement
The Role of Sales Materials in a Digital World written by John Jantsch read more at Duct Tape Marketing The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online. They can pour through the pages of your website, read reviews from existing customers to glean…
Read MoreHow Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through and assess the…
Read MoreHow Did the Customer Journey Evolve in 2019? written by John Jantsch read more at Duct Tape Marketing The customer journey is at the heart of all marketing efforts. I wrote last week about how the marketing hourglass and the marketing maturity model are the two frameworks to guide you through the creation of your entire marketing system. While the marketing maturity model helps you to establish and grow your own marketing assets, the marketing…
Read MoreThe Relationship Between the Marketing Hourglass and Maturity Model written by John Jantsch read more at Duct Tape Marketing The Duct Tape philosophy is that marketing is a system. There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely in the weeds. Over the years, I’ve developed two systems that inform all of the marketing…
Read More5 Rarely Discussed Benefits of Using a Social CRM System written by John Jantsch read more at Duct Tape Marketing One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense. When you’re juggling customer information…
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