The Self-Reliant Entrepreneur Reading: Final written by John Jantsch read more at Duct Tape Marketing This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ve shared an excerpt from the book. I’m closing out this week with a reading centered around Ralph Waldo Emerson’s Self Reliance. The seminal transcendentalist work calls on us all to “insist on [ourselves]; never imitate.” These are great words for any entrepreneur to live…

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The Self-Reliant Entrepreneur Reading: Winter written by John Jantsch read more at Duct Tape Marketing This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book, along with a challenge question for entrepreneurs to consider. Today’s reading features a quote from Ralph Waldo Emerson, and asks you to engage in quiet introspection, a perfect activity for a cold winter’s day. “True calling.…

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The Self-Reliant Entrepreneur Reading: Spring written by John Jantsch read more at Duct Tape Marketing This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Please enjoy this selection from Henry David Thoreau’s Walden, along with my commentary relating it back to entrepreneurship, plus a challenge question for you to ponder. JJ “The force of nature. Why should we be in such…

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How To Write an Effective Brand Story written by John Jantsch read more at Duct Tape Marketing Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table that they just…

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