Increase Customer Engagement
What To Say To Get Your Way written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we’re going to talk about — Magic Words: What to Say to Get Your Way. Key Takeaway: Words…
Read MoreYou’ve got your suitcase packed, your snacks all set, the directions queued up on your phone. Your playlist is good to go. You’ve got a full tank of gas. You hop in the car to hit the road and the car won’t start. This is what it feels like to get a Google Ads campaign live, only to see no conversions. Don’t worry. The trip must go on! This post covers everything you need to…
Read MoreWeekend Favs February 18 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…
Read MoreGoogle Analytics 4 (GA4) is revolutionizing the world of web analytics and marketing. With its advanced features and capabilities, advertisers can now gain a deeper and more comprehensive understanding of their website and app interactions. We provide a solid walkthrough of GA4 here, but in this article, I want to dive deeper into three key features that are critical for tracking and analyzing customer behavior: Google Signals Google Ads account linking User-ID I am going…
Read MoreHemingway once said “There is nothing to writing. All you do is sit down at a typewriter and bleed.” But I don’t know that copywriters would agree with this. There are just so many factors to consider and details to remember for crafting stellar copy that rocks. Image source But lucky for you, I’ve gathered 21 common copywriting mistakes even experienced specialists make from time to time. Use it as a checklist whenever you need…
Read MoreThe Dos And Don’ts Of Selling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Barnett In this episode of the Duct Tape Marketing Podcast, I interview David Barnett. David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker. Questions I ask David…
Read MoreRevolutionizing Design with AI: Exploring the World of Generative Design written by Kyndall Ramirez read more at Duct Tape Marketing Marketing Podcast with Russ Perry In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder, and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has…
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