There is a true golden ticket of marketing. With it, you can create effective, targeted communication that helps build lasting relationships with current customers and allows you to reach ideal customers in larger numbers. It can help you pave a path to strategic results. Read the full article at MarketingProfs

As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible creativity, as agencies shift their strategies, product lines, service offerings, and their overall business operations in order to make it through the COVID-19 pandemic. If you are a freelance marketer or work at an agency, read on to learn strategies for retaining clients and…

While there is a breadth of online resources available to small businesses during the COVID-19 pandemic, it can be hard to sift through everything. We’ve come up with a simple guide, organized by seven common COVID-19 objectives, including: Ensuring safety Communicating with customers Updating your listings Adjusting your marketing and ad campaigns Managing finances Working remotely, and Making sense of it all Every business is different, so this is not a prioritized plan of action…