Call me crazy, but you cannot market a business without content. The ads your customers see? Content. The page they land on after clicking your ad? Content. The blog post they read a year ago that made them familiar with your brand in the first place? Content. The newsletters, appointment reminder texts, and help articles? Content. All communication between your leads and customers flows through content. And the way you generate those leads and customers…

Are you thinking of expanding your Google Ads strategy beyond search? One of the most common campaign types to explore next would be an image-based campaign: Google Discovery or Display. I’ve noticed a lot of confusion among business owners and practitioners alike around what’s the same and what’s different between Display and Discovery ads, and when it makes sense to use them. They are definitely not interchangeable! In this ultimate guide to Google Discovery ads…

Since it was first celebrated in 1910, Father’s Day has been a day to highlight the dads and father figures in the US. 75% of Americans plan to celebrate Father’s Day this year, and you might want to say something to them through your marketing. But you don’t want your Father’s Day message to be like a pencil with two erasers… Get it?  You want it to resonate with your audience, communicate something important from…