28 Oct

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy

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This article was originally published in the MarketingExperiments email newsletter Marketing is a powerful force that can be used to influence the choices people make. In this video replay of a live optimization session, Flint McGlaughlin walks step by step through a real-life example of a person whose life was saved by strategically directing a conversation toward a certain conclusion. This diffused a volatile situation and caused a person to make a better decision. If you are…

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28 Oct

Book Review from Anne Janzer – The Self-Reliant Entrepreneur

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Book Review from Anne Janzer – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing Author and marketing expert Anne Janzer offers her review of John Jantsch’s latest book, The Self-Reliant Entrepreneur. She notes that this book is a departure for Jantsch; while in the past he’s focused on writing practical guides for marketers, this book is more like a journal that encourages philosophical thought and self-reflection from readers. Jantsch uses…

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27 Oct

How a Time-Crunched Global CEO Takes Back His Work Week

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Believe it or not, my work experience prior to blogging for WordStream didn’t include running a publicly traded company that holds a number of subsidiary brands across the globe. (There was a time when Johnson & Johnson wanted me to take the reins, but I was more interested in caffeinating the good people of Hadley, Ma., with halfway-decent cappuccinos.) As such, I don’t have first-hand knowledge of what it’s like to be Jason Starr. For…

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27 Oct

Employee Spotlight: Eric Su

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WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we’re featuring Eric Su, a software engineer here at WordStream. Since joining the company a couple of years ago, Eric has worked on…

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27 Oct

Transcript of How to Take Your Business from Distinct to Iconic

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Transcript of How to Take Your Business from Distinct to Iconic written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Scott McKain. He is a hall of fame speaker and author of a book we’re going to talk about today, ICONIC: How Organizations and Leaders Attain, Sustain,…

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27 Oct

How to Take Your Business from Distinct to Iconic

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How to Take Your Business from Distinct to Iconic written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scott McKain Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with speaker, author, and marketing expert Scott McKain. McKain is the author of several books, including his latest, Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. As the founder of a consulting and training…

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27 Oct

Weekend Favs October 26

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Weekend Favs October 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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